Economics Letters——作者:王峥

  论文标题:Should the More Efficient Firm Expand? A Bargaining Power Perspective

  发表时间:2019

  论文所有作者:Christian Trudeau, Zheng Wang 

  期刊名及所属分类:Economics Letters(国际B)

  英文摘要:It seems intuitive that a firm with a cost advantage will be tempted to expand to chase its rivals from the market. We show that in a market with few participants, in which terms of trade are bargained, the firm might strategically prefer to stay as small as its rival and leave part of the market unserved in order to extract more from its clients. The decision depends on its bargaining skills, but counterintuitively, greater bargaining skills might make the firm less likely to expand.

  中文摘要:凭直觉看来,拥有成本优势的公司会忍不住扩张以将竞争对手从市场上赶出去。我们表明,在一个参与者少、交易条件讨价还价的市场中,公司可能在战略上倾向于保持与竞争对手一样的规模,并保留部分市场不服务,以便从客户那里榨取更多。决策取决于其讨价还价的技巧,但与直觉相反,更强的讨价还价技巧可能会降低公司扩张的可能性。